We are just finishing the technology to send an automated email out every time someone registers a new store. The purpose of the email will be to teach new swappers some of the key elements of the site such as:
-what their new URL is and how to use it for their customers
-how to add photos to their store front
-how to get Poppy Swap business cards and promo materials
-how to use the new RSS feeds for other websites/fb/blogs
-the guidelines for ingredients that are considered "swap friendly"
-general advising on how to promote their stores and manage customers with care
Do you have any other ideas of what we should include?