You don’t take a photograph, you make it. -Ansel Adams
You’ve spent countless hours creating your beautiful herbal product. From creating the medicine on the inside, to the label and the packaging on the outside. But how much thought have you given to your product photo? Photos of your products have an important function and role online. Remember, a customer can’t smell, touch, or sample online. They don’t get to meet you like they would at your market. The first impression a customer has will be their only impression. Your store, your products and you are represented in your photos.
If your photos are dark, fuzzy, busy, overexposed or have a glare you might want to consider doing a re-shoot. You’ll thank yourself when you see the impact it has on your success!
Here are 7 easy and practical tips for better photos.
- You don’t need to be a millionaire. Or need that million dollar camera. You do need a digital camera. Even with a simple ‘point and shoot’ camera with a zoom and macro lens, you can take professional looking photos.
- Show off your product! Because people don’t have the opportunity to use their actual senses to check out your product, provide that to them as much as possible with your photo. Show them the inside of your jar with the cream whipped to the top, or allow your loose tea to tumble out of the can so they can see the herbs. Fellow Swapper Paradise City Herbal does a great job showing her product off. You ROCK Paradise City Herbal!
- Get “up close and personal.” Use your macro lens to take photos of your product up close and focused to the point where you can read the label. This allows the viewer to engage in your product.
- It’s all about your angle. Consider taking a photo at a unique angle. Having a straight on shot of your product is good, but there are lots of other angles, too.
- Clean up the clutter. Remember that the product is the star of the photo. Be sure that your photo isn’t crowded or diffused with other items. Do not include any type of copy over your photo, after you have taken it, such as a product name or store name. In the overall scheme of your store it will appear cluttered and busy, taking away from the clear crisp look. Also, make sure there is no clutter in the background (or foreground!) of the photo including busy looking drapes, patterned tablecloths, or other misc items. Props are good, but remember, they are secondary to the star!
- Got software? Consider investing in some type of photo editing software. There are some GREAT deals out there on software so you don’t have to spend your life-savings. I personally use Photoshop to help my photos appear more crisp and clear while enhancing the color. And trust me, you don’t need to be a photo or software whiz to figure out these programs.
A few things to remember::
- Be patient. As Henri Cartier-Bresson said, “your first 10,000 photographs are your worst”. This simply means that with a little practice and patience your photographs will improve with time.
- Good photos will help your shop go viral.The good kind of viral that is! Bloggers, writers, Tweeters and Facebookers will be more likely to share your shop by writing articles and sharing reviews of your products/store if your photos are up to snuff. Your snazzy looking photos will help their website or other online presence look better making it a win-win for all!
Don’t have the time or the interest to take your own photos? There are professional photographers who will do it for you! Here are two of my favorite photographers who I’ve worked with:
For tips on taking good photos check out these blogs and helpful online guides:
And remember to stay tuned! We have more tips coming next Monday!
About the author:: Would you like just a little bit of support to expand your herbal and business efforts? Kristie Nackord, fellow swapper and the ‘herb girl’ behind Spirit Horse Herbals, is also an independent marketing consultant available to support you with your business. For more information click here!